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Book Store price: $176.00
BASIC MARKETING RESEARCH (3RD EDITION)
ISBN: 0136037909
ISBN 13: 9780136037903
Author: NARESH K. MALHOTRA
Edition: 3 rd
Publisher: PRENTICE HALL
Publication Date: Sep 12, 2008
Pages: 672
ISBN 13: 9780136037903
Author: NARESH K. MALHOTRA
Edition: 3 rd
Publisher: PRENTICE HALL
Publication Date: Sep 12, 2008
Pages: 672
Book Summary
Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting
A useful reference for marketing professionals who need to increase their market research skills.
Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting
A useful reference for marketing professionals who need to increase their market research skills.
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