INTRODUCING COMMUNICATION THEORY: ANALYSIS AND APPLICATION
ISBN: 0073385077
ISBN 13: 9780073385075
Author: RICHARD WEST
Edition: 4 th
Publisher: MCGRAW-HILL HUMANITIES/SOCIAL SCIENCES/LANGUAGES
Publication Date: Feb 17, 2009
Pages: 640
Book Summary
This text introduces the field of communication to students who may have little or no background in communication theory. Its three overriding goals are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory.