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Book Store price: $145.31
MARKETING MANAGEMENT: A STRATEGIC DECISION-MAKING APPROACH
ISBN: 0073381160
ISBN 13: 9780073381169
Author: JOHN MULLINS
Edition: 7 th
Publisher: MCGRAW-HILL/IRWIN
Publication Date: Feb 20, 2009
Pages: 576
CollegeBookRenter.com does not guarantee that supplemental materials such as CDs and online access codes will be available with this book.
ISBN 13: 9780073381169
Author: JOHN MULLINS
Edition: 7 th
Publisher: MCGRAW-HILL/IRWIN
Publication Date: Feb 20, 2009
Pages: 576
CollegeBookRenter.com does not guarantee that supplemental materials such as CDs and online access codes will be available with this book.
Book Summary
The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team’s rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.
The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team’s rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.
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