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Book Store price: $127.50
THE WHY OF THE BUY: CONSUMER BEHAVIOR AND FASHION MARKETING
ISBN: 1563674564
ISBN 13: 9781563674563
Author: PATRICIA RATH
Edition: 1 st
Publisher: FAIRCHILD PUBNS
Publication Date: Mar 13, 2008
Pages: 496
CollegeBookRenter.com does not guarantee that supplemental materials such as CDs and online access codes will be available with this book.
ISBN 13: 9781563674563
Author: PATRICIA RATH
Edition: 1 st
Publisher: FAIRCHILD PUBNS
Publication Date: Mar 13, 2008
Pages: 496
CollegeBookRenter.com does not guarantee that supplemental materials such as CDs and online access codes will be available with this book.
Book Summary
Consumer behavior affects all aspects of design, production, merchandising, and promotion
in the fashion industry. The Why of the Buy: Consumer Behavior and Fashion Marketing
addresses how psychology, sociology, and culture influence what, when, where, why,
and how consumers buy what they buy. With topics ranging from consumer attitudes,
personality, and values to the global marketplace, ethics, and social responsibility, this
text presents consumer behavior in an enthusiastic and relevant way that will attract and
engage students.
Consumer behavior affects all aspects of design, production, merchandising, and promotion
in the fashion industry. The Why of the Buy: Consumer Behavior and Fashion Marketing
addresses how psychology, sociology, and culture influence what, when, where, why,
and how consumers buy what they buy. With topics ranging from consumer attitudes,
personality, and values to the global marketplace, ethics, and social responsibility, this
text presents consumer behavior in an enthusiastic and relevant way that will attract and
engage students.
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