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Book Store price: $111.56
SHOPPER BUYER AND CONSUMER BEHAVIOR: THEORY MARKETING APPLICATIONS AND PUBLIC POLICY
ISBN: 1426630506
ISBN 13: 9781426630507
Author: JAY LINDQUIST
Edition: 4 th
Publisher: ATOMIC DOG
Publication Date: Jun 02, 2008
Pages: 721
CollegeBookRenter.com does not guarantee that supplemental materials such as CDs and online access codes will be available with this book.
ISBN 13: 9781426630507
Author: JAY LINDQUIST
Edition: 4 th
Publisher: ATOMIC DOG
Publication Date: Jun 02, 2008
Pages: 721
CollegeBookRenter.com does not guarantee that supplemental materials such as CDs and online access codes will be available with this book.
Book Summary
Consumerism at its best! This up-to-date text focuses on consumer shopping, buying and consumption behavior topics looking at both domestic and international theory and examples. It is divided into sections on marketing foundations, consumer decision making, psychological and sociological influences on consumer decision making, and special topics relating to public policy, organizational buying and conducting research. The principles presented have application in not-for-profit and for-profit settings. A series of relevant cases are also included.
Consumerism at its best! This up-to-date text focuses on consumer shopping, buying and consumption behavior topics looking at both domestic and international theory and examples. It is divided into sections on marketing foundations, consumer decision making, psychological and sociological influences on consumer decision making, and special topics relating to public policy, organizational buying and conducting research. The principles presented have application in not-for-profit and for-profit settings. A series of relevant cases are also included.
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