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Book Store price: $825.00
CONSUMER BEHAVIOR II: THE MEANING OF CONSUMPTION (SAGE LIBRARY IN BUSINESS AND MANAGEMENT)
ISBN: 1412908426
ISBN 13: 9781412908429
Author:
Edition: Three-Volume Set th
Publisher: SAGE PUBLICATIONS LTD
Publication Date: Jan 17, 2006
Pages: 1304
CollegeBookRenter.com does not guarantee that supplemental materials such as CDs and online access codes will be available with this book.
ISBN 13: 9781412908429
Author:
Edition: Three-Volume Set th
Publisher: SAGE PUBLICATIONS LTD
Publication Date: Jan 17, 2006
Pages: 1304
CollegeBookRenter.com does not guarantee that supplemental materials such as CDs and online access codes will be available with this book.
Book Summary
This landmark work contains classic and contemporary writings including some of the most provocative and influential contributions to the field from across the social sciences over the past thirty years, thus representing the increasing interdisciplinary richness of research in consumer behavior. The change in emphasis from research on the individual to the context in which individuals create meaning from their consumption choices is a key thematic device in these three volumes, which focus on the field of advertising and consumption, possessions, brands and the self and (sub)cultures of consumption.
This landmark work contains classic and contemporary writings including some of the most provocative and influential contributions to the field from across the social sciences over the past thirty years, thus representing the increasing interdisciplinary richness of research in consumer behavior. The change in emphasis from research on the individual to the context in which individuals create meaning from their consumption choices is a key thematic device in these three volumes, which focus on the field of advertising and consumption, possessions, brands and the self and (sub)cultures of consumption.
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