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Book Store price: $34.95
WRITING WHITE PAPERS: HOW TO CAPTURE READERS AND KEEP THEM ENGAGED
ISBN: 0977716937
ISBN 13: 9780977716937
Author: MICHAEL A. STELZNER
Edition: 1 st
Publisher: WHITEPAPERSOURCE PUBLISHING
Publication Date: Oct 01, 2006
Pages: 214
ISBN 13: 9780977716937
Author: MICHAEL A. STELZNER
Edition: 1 st
Publisher: WHITEPAPERSOURCE PUBLISHING
Publication Date: Oct 01, 2006
Pages: 214
Book Summary
Insightful tips to master white paper writing and marketing The white paper is a crossbreed of a magazine article and a brochure. White paper guru Michael Stelzner reveals his secrets for creating compelling white papers that attract readers in droves. The first of its kind, Writing White Papers provides critical how-to details for every step of any white paper project—from performing the needs assessment to attracting prospects with creative marketing tactics. With this book, you will learn to: •Create outlines that work •Master interviewing techniques •Focus content on your readers •Inject persuasion into your paper •Quickly find research data •Write the core parts for any white paper •Craft compelling titles •Apply proven marketing techniques Whether you have been tasked to write a white paper for your company, are a freelance writer wanting to grow your practice or a student seeking to master the art of writing white papers, this book will be your priceless guide.
Insightful tips to master white paper writing and marketing The white paper is a crossbreed of a magazine article and a brochure. White paper guru Michael Stelzner reveals his secrets for creating compelling white papers that attract readers in droves. The first of its kind, Writing White Papers provides critical how-to details for every step of any white paper project—from performing the needs assessment to attracting prospects with creative marketing tactics. With this book, you will learn to: •Create outlines that work •Master interviewing techniques •Focus content on your readers •Inject persuasion into your paper •Quickly find research data •Write the core parts for any white paper •Craft compelling titles •Apply proven marketing techniques Whether you have been tasked to write a white paper for your company, are a freelance writer wanting to grow your practice or a student seeking to master the art of writing white papers, this book will be your priceless guide.
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