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Book Store price: $40.00
THE PUBLIC RELATIONS WRITERS HANDBOOK: THE DIGITAL AGE
ISBN: 0787986313
ISBN 13: 9780787986315
Author: MERRY ARONSON
Edition: 2 nd
Publisher: JOSSEY-BASS
Publication Date: Mar 30, 2007
Pages: 368
ISBN 13: 9780787986315
Author: MERRY ARONSON
Edition: 2 nd
Publisher: JOSSEY-BASS
Publication Date: Mar 30, 2007
Pages: 368
Book Summary
The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.
The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.
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