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SELLING DESTINATIONS: GEOGRAPHY FOR THE TRAVEL PROFESSIONAL

ISBN: 0766808483
ISBN 13: 9780766808485
Author: MARC MANCINI
Edition: 3 rd
Publisher: DELMAR THOMSON LEARNING
Publication Date: Mar 16, 1999
Pages: 520
CollegeBookRenter.com does not guarantee that supplemental materials such as CDs and online access codes will be available with this book.

Book Summary
This very readable worktext approaches geography from a travel industry perspective. It provides a complete look at the world's leading centers of tourism and shows how a realistic knowledge of geography can translate into sales. Thorough and well organized, the text explains how to match clients to destinations and services, the key to travel industry success. In addition to providing complete information about travelling, destinations, lodgings, and things to do, each chapter concludes with review activities where the student applies the information to hypothetical travelers and situations.

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