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Book Store price: $124.95
CONSUMER BEHAVIOR: AN APPLIED APPROACH
ISBN: 0757560342
ISBN 13: 9780757560347
Author: NESSIM HANNA
Edition: 03 rd
Publisher: KENDALL HUNT PUBLISHING
Publication Date: Feb 28, 2009
Pages: 638
CollegeBookRenter.com does not guarantee that supplemental materials such as CDs and online access codes will be available with this book.
ISBN 13: 9780757560347
Author: NESSIM HANNA
Edition: 03 rd
Publisher: KENDALL HUNT PUBLISHING
Publication Date: Feb 28, 2009
Pages: 638
CollegeBookRenter.com does not guarantee that supplemental materials such as CDs and online access codes will be available with this book.
Book Summary
For courses in Consumer Behavior and Buyer Behavior in the departments of marketing and business administration. This text uses the latest research to provide a survey of the important topics in consumer behavior. It then gets students involved by using Internet exercises, cross-functional perspectives, and real-life business-oriented examples.
For courses in Consumer Behavior and Buyer Behavior in the departments of marketing and business administration. This text uses the latest research to provide a survey of the important topics in consumer behavior. It then gets students involved by using Internet exercises, cross-functional perspectives, and real-life business-oriented examples.
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