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Book Store price: $72.44
EMOTION AND REASON IN CONSUMER BEHAVIOR
ISBN: 075067976X
ISBN 13: 9780750679763
Author: ARJUN CHAUDHURI
Edition: 1 st
Publisher: BUTTERWORTH-HEINEMANN
Publication Date: Jan 23, 2006
Pages: 184
CollegeBookRenter.com does not guarantee that supplemental materials such as CDs and online access codes will be available with this book.
ISBN 13: 9780750679763
Author: ARJUN CHAUDHURI
Edition: 1 st
Publisher: BUTTERWORTH-HEINEMANN
Publication Date: Jan 23, 2006
Pages: 184
CollegeBookRenter.com does not guarantee that supplemental materials such as CDs and online access codes will be available with this book.
Book Summary
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
* Provides new insights on an emerging topic
* Uses sound academic research at a level students can understand
* Explores satisfaction as an influence in marketing
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
* Provides new insights on an emerging topic
* Uses sound academic research at a level students can understand
* Explores satisfaction as an influence in marketing
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