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Book Store price: $123.95
MASS COMMUNICATION THEORY: FOUNDATIONS FERMENT AND FUTURE
ISBN: 0495503630
ISBN 13: 9780495503637
Author: STANLEY J. BARAN
Edition: 5 th
Publisher: WADSWORTH PUBLISHING
Publication Date: Feb 21, 2008
Pages: 373
ISBN 13: 9780495503637
Author: STANLEY J. BARAN
Edition: 5 th
Publisher: WADSWORTH PUBLISHING
Publication Date: Feb 21, 2008
Pages: 373
Book Summary
MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Fifth Edition, introduces you to current and classical mass communication theories and explains the media literacy movement in terms you can understand. Plus, this mass communication textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. Written in an accessible writing style, the text is designed to help you perform well on exams and succeed in the course.
MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Fifth Edition, introduces you to current and classical mass communication theories and explains the media literacy movement in terms you can understand. Plus, this mass communication textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. Written in an accessible writing style, the text is designed to help you perform well on exams and succeed in the course.
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