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Book Store price: $183.95
BUSINESS
ISBN: 0324829558
ISBN 13: 9780324829556
Author: WILLIAM M. PRIDE
Edition: 10 th
Publisher: SOUTH-WESTERN COLLEGE/WEST
Publication Date: Feb 11, 2009
Pages: 627
ISBN 13: 9780324829556
Author: WILLIAM M. PRIDE
Edition: 10 th
Publisher: SOUTH-WESTERN COLLEGE/WEST
Publication Date: Feb 11, 2009
Pages: 627
Book Summary
The tenth edition of this best-selling introductory text features an up-to-date, comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. Core topics highlighted within these areas include ethics and social responsibility, forms of business ownership, small business concerns, and international issues. New coverage in this edition more closely examines cutting-edge topics like the 2008 economic crisis, green business, and sustainability. In addition to updating and revitalizing the content, the authors have redesigned the entire textbook program to highlight its strengths as the most accessible and student friendly program on the market. The new online resources no longer require a passkey and put students on the path to success and mastery through premium online study content, including ACE Plus practice tests, flashcards, MP3 audio chapter summaries and quizzes, interactive games, and Career Snapshots.
The tenth edition of this best-selling introductory text features an up-to-date, comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. Core topics highlighted within these areas include ethics and social responsibility, forms of business ownership, small business concerns, and international issues. New coverage in this edition more closely examines cutting-edge topics like the 2008 economic crisis, green business, and sustainability. In addition to updating and revitalizing the content, the authors have redesigned the entire textbook program to highlight its strengths as the most accessible and student friendly program on the market. The new online resources no longer require a passkey and put students on the path to success and mastery through premium online study content, including ACE Plus practice tests, flashcards, MP3 audio chapter summaries and quizzes, interactive games, and Career Snapshots.
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