This text conveys the excitement of research methodology through a lively, conversational style. Students are introduced to the research process through interactive and accessible, student-focused features, and critical thinking activities that are integrated throughout the text. This text covers the science of psychology, research ideas and hypotheses, ethics, no experimental methods, the basics of experimentation variables and control, statistics, designing-conducting-analyzing and interpreting experiments. It also addresses alternative research designs, external validity, critiquing experimental research and writing and assembling an APA-format research report. For individuals involved with or interested in psychological research.