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PUBLIC SPEAKING: AN AUDIENCE-CENTERED APPROACH (6TH EDITION) (MYSPEECHLAB SERIES)

ISBN: 0205449832
ISBN 13: 9780205449835
Author: STEVEN A. BEEBE
Edition: 6 th
Publisher: ALLYN & BACON
Publication Date: Apr 02, 2005
Pages: 494

Book Summary
The unique, audience-centered approach of this top-selling text emphasizes that success in public speaking depends on how listeners interpret the message. Public Speaking: An Audience-Centered Approach brings theory and practice together in an understandable and applicable manner. Its distinctive and popular approach emphasizes the importance of analyzing and considering the audience at every point along the way, with marginal icons highlighting audience-related discussions. This model of public speaking serves as a foundation as the text guides students through the step-by-step process of public speaking, focuses their attention on the importance and dynamics of diverse audiences, and narrows the gap between the classroom and the real world.

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