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Book Store price: $168.75
CONSUMER BEHAVIOR (10TH EDITION)
ISBN: 0135053013
ISBN 13: 9780135053010
Author: LEON SCHIFFMAN
Edition: 10 th
Publisher: PRENTICE HALL
Publication Date: Aug 10, 2009
Pages: 600
CollegeBookRenter.com does not guarantee that supplemental materials such as CDs and online access codes will be available with this book.
ISBN 13: 9780135053010
Author: LEON SCHIFFMAN
Edition: 10 th
Publisher: PRENTICE HALL
Publication Date: Aug 10, 2009
Pages: 600
CollegeBookRenter.com does not guarantee that supplemental materials such as CDs and online access codes will be available with this book.
Book Summary
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.
Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentation; Consumer Motivation; Personality and Consumer Behavior; Consumer Perception; Consumer Learning; Consumer Attitude Formation and Change; Communication and Consumer Behavior; The Family and Its Social Class Standing; Influence of Culture on Consumer Behavior; Subcultures and Consumer Behavior; Cross Cultural and Global Consumer Behavior; Diffusion of Innovations; Consumer Decision Making and Beyond; Consumers Social Responsibility and Green Marketing
For readers interested in studying consumer behavior and/or marketing.
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.
Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentation; Consumer Motivation; Personality and Consumer Behavior; Consumer Perception; Consumer Learning; Consumer Attitude Formation and Change; Communication and Consumer Behavior; The Family and Its Social Class Standing; Influence of Culture on Consumer Behavior; Subcultures and Consumer Behavior; Cross Cultural and Global Consumer Behavior; Diffusion of Innovations; Consumer Decision Making and Beyond; Consumers Social Responsibility and Green Marketing
For readers interested in studying consumer behavior and/or marketing.
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