MICROECONOMICS: PRINCIPLES AND APPLICATIONS AND TOOLS WITH MYECONLAB AND EBOOK 1-SEM PACKAGE (5TH EDITION)
ISBN: 0132405253
ISBN 13: 9780132405256
Author: ARTHUR OSULLIVAN
Edition: 5 th
Publisher: PRENTICE HALL
Publication Date: Dec 09, 2006
Pages: 448
Book Summary
The book provides a clear, concise, and accessible presentation of key points. Its hallmark feature includes a focus on the 5 Key Principles of Economics—1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Spillover Principle (for externalities in production and consumption), 5) The Reality Principle (distinguishing real from nominal magnitudes). For financial professionals and analysts.