Register
Login
Help
Book Store price: $165.94
CONSUMER BEHAVIOR WITH DDB LIFE STYLE STUDYTM DATA DISK
ISBN: 0073261548
ISBN 13: 9780073261546
Author: DELBERT HAWKINS
Edition: 10 th
Publisher: MCGRAW-HILL/IRWIN
Publication Date: Mar 02, 2006
Pages: 790
CollegeBookRenter.com does not guarantee that supplemental materials such as CDs and online access codes will be available with this book.
ISBN 13: 9780073261546
Author: DELBERT HAWKINS
Edition: 10 th
Publisher: MCGRAW-HILL/IRWIN
Publication Date: Mar 02, 2006
Pages: 790
CollegeBookRenter.com does not guarantee that supplemental materials such as CDs and online access codes will be available with this book.
Book Summary
Consumer Behavior, 10/e, by Hawkins, Mothersbaugh, and Best offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers. .
Consumer Behavior, 10/e, by Hawkins, Mothersbaugh, and Best offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers. .
Back
