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Book Store price: $131.25
ABCS OF RELATIONSHIP SELLING W/ACT! EXPRESS CD-ROM (MCGRAW-HILL/IRWIN SERIES IN MARKETING)
ISBN: 0073203157
ISBN 13: 9780073203157
Author: CHARLES M. FUTRELL
Edition: 8 th
Publisher: MCGRAW-HILL/IRWIN
Publication Date: Dec 02, 2004
Pages: 548
CollegeBookRenter.com does not guarantee that supplemental materials such as CDs and online access codes will be available with this book.
ISBN 13: 9780073203157
Author: CHARLES M. FUTRELL
Edition: 8 th
Publisher: MCGRAW-HILL/IRWIN
Publication Date: Dec 02, 2004
Pages: 548
CollegeBookRenter.com does not guarantee that supplemental materials such as CDs and online access codes will be available with this book.
Book Summary
ABC’s of Relationship Selling, 8/e by Futrell is written by a sales person turned teacher and is filled with practical tips and business-examples gleaned from years of experience in sales with Colgate, Up-john, and Ayerst and from the author’s sales consulting business. Charles Futrell focuses on improving communication skills and emphasizes that no matter what career a student pursues, selling skills are a valuable asset. This affordable, brief paperback contains a wealth of exercises and role plays is perfect for a selling course where professors spend considerable time utilizing other resources and projects. The text also makes a nice companion to a sales management text in Marketing programs that offer a sales management course, but do not offer a separate selling course.
ABC’s of Relationship Selling, 8/e by Futrell is written by a sales person turned teacher and is filled with practical tips and business-examples gleaned from years of experience in sales with Colgate, Up-john, and Ayerst and from the author’s sales consulting business. Charles Futrell focuses on improving communication skills and emphasizes that no matter what career a student pursues, selling skills are a valuable asset. This affordable, brief paperback contains a wealth of exercises and role plays is perfect for a selling course where professors spend considerable time utilizing other resources and projects. The text also makes a nice companion to a sales management text in Marketing programs that offer a sales management course, but do not offer a separate selling course.
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