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Book Store price: $105.63
ABCS OF RELATIONSHIP SELLING (MCGRAW-HILL/IRWIN SERIES IN MARKETING)
ISBN: 0072857056
ISBN 13: 9780072857054
Author: CHARLES FUTRELL
Edition: 8th th
Publisher: IRWIN/MCGRAW-HILL
Publication Date: Apr 01, 2005
Pages: 548
CollegeBookRenter.com does not guarantee that supplemental materials such as CDs and online access codes will be available with this book.
ISBN 13: 9780072857054
Author: CHARLES FUTRELL
Edition: 8th th
Publisher: IRWIN/MCGRAW-HILL
Publication Date: Apr 01, 2005
Pages: 548
CollegeBookRenter.com does not guarantee that supplemental materials such as CDs and online access codes will be available with this book.
Book Summary
"ABC's of Relationship Selling, 9/E" by Futrell is written by a sales person turned teacher and is filled with practical tips and business-examples gleaned from years of experience in sales with Colgate, Upjohn, and Ayerst and from the author's sales consulting business. Charles Futrell focuses on improving communication skills and emphasizes that no matter what career a student pursues, selling skills are a valuable asset. This text contains a wealth of exercises and role plays. The text also makes a nice companion to a sales management text in Marketing programs that offer a sales management course, but do not offer a separate selling course.
"ABC's of Relationship Selling, 9/E" by Futrell is written by a sales person turned teacher and is filled with practical tips and business-examples gleaned from years of experience in sales with Colgate, Upjohn, and Ayerst and from the author's sales consulting business. Charles Futrell focuses on improving communication skills and emphasizes that no matter what career a student pursues, selling skills are a valuable asset. This text contains a wealth of exercises and role plays. The text also makes a nice companion to a sales management text in Marketing programs that offer a sales management course, but do not offer a separate selling course.
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