Back

Book Store price: $14.99

Select a Rental Term
$6.12(save $8.87)

$5.76(save $9.23)

$5.40(save $9.59)

THE BIG IDEA

ISBN: 0006532349
ISBN 13: 9780006532347
Author: ROBERT JONES
Edition: 1 st
Publisher: HARPERCOLLINS UK
Publication Date: Nov 01, 2001
Pages: 224

Book Summary
Nowadays anyone can copy your product, or even your business model. What they can't copy is your worldview, your attitude, your special way of doing things. So in the future, the war in the marketplace will be a war of ideas. "The Big Idea maps" this new territory and shows how big ideas make great companies.  Based on the author's interviews with CEOs and his experience shaping big ideas at companies such as Andersen Consulting and the National Trust.

Back
Valid XHTML 1.0 Transitional Additional Options SSL

FAQ | About Us | Terms of Use | Privacy Policy | Return Policy | Customer Service
Cookies required for full site functionality. This site best viewed at 1024x768 using Firefox.
© 2009 College Book Rental Co, LLC. All rights reserved. College Book Renter is committed to saving college students money on textbooks and promoting health awareness by donating to the American Heart Association.